Hands on experience in international business development, public relations, marketing and training.
Excellent communication skills with fluency in written and oral Mandarin, English, and Portuguese.
Highly motivated self-starter with strategic planning skills and solid execution capability.
Mature, creative, energetic and well-connected professional with demonstrated ability to work efficiently on a variety of concurrent projects cross-culturally.
Social Media & PR Research Assistant
Brigham Young Univesity
Sep 2014 - Jan 2016
Persuasion theories and its links to practice of integrated communication to include promotion, advertising, public relations, direct marketing and branding.
Crisis management, business development strategies, control and coordinate mechanism for multinational companies/brands in different cultures and markets.
Strategic communications and actions carried out by private, government, or nonprofit organizations to build and maintain relationships with publics in socioeconomic and political environments outside their home location.
International Business Development Specialist
May 2015 - Nov 2015
Initiated and promoted the partnership between Ronaldo Academy and Alibaba’s (the largest internet company in China) Sports Group through strategic public relations and business development efforts.
Built trust with China’s sports industry leaders and created $10+ million revenue business opportunity.
Investor Relations Intern
Jun 2015 - Oct 2015
Peak Ventures’ overseas fundraising project:
Connected Chinese investors with investment opportunities
Built Peak Ventures’ brand strategies on Chinese social media
Language Gamification App - Chinese Whiz Game
Jan 2015 - Jul 2015
Recruited and negotiated with international suppliers
Reduced the budget by 40%
Supervised the team and co-developed the app
Co-author and Translator
Oct 2014 - May 2015
Translated Brazil's Best-Selling Book
Promoted it in China and the US
International Trainer and Consultant
Feb 2012 - Dec 2013
Taught Mandarin for 500+ Brazillian business executives
Organized over 30 cultural events and activities in Brazil
Wizard Language Schools (Pearson Group), Brazil
Aug 2013 - Dec 2013
Designed curriculum and teaching materials
Recorded lessons in studio for listening practice
Conducted training on business communication
Lecturer on Why studying Chinese culture is a wise choice (in Portuguese)
Chery (China's largest car manufacturer), Brazil
Apr 2013 - Dec 2013
Business communication coaching for executives
Portuguese & Brazilian culture training
Promoted 10+ business opportunities by organizing meetings between Chinese and Brazilian companies as a trilingual coordinator
AIESEC (world's largest student organiziation), Turkey
Jun 2011 - Aug 2011
Provided coaching to 300 Turkish orphans
Organized 45-country cultural activities for Turkish high school students and local school teachers
Organized the 17th Anatolia International Youth Congress, Istanbul
AIESEC India, New Delhi
Jun 2009 - Aug 2009
Built Millennial leadership on sustainable development and crisis management
Managed trainee nomination for the AIESEC Talent Exchange Program
Conducted phone interviews, NGO visits, networking, and PR efforts
Marketing Intern & Trainer
New Oriental Education & Tech Group, Wuhan, China
Mar 2009 - Jun 2011
Founding member of "New Oriental Ambassadors"
- Developed marketing research plans
- Helped 135 underachieving students succeed in college entrance English exams
- Excellent Teaching Award at Wuhan New Oriental School, 2011
Brigham Young University
Master of Mass Communication & Entreprenuership
2014 - 2016
Master of Teaching Chinese to Speakers of Other Languages (MTCSOL)
2011 - 2014
- Certification for International Chinese teaching
- Courses in: Global Communication Strategy, Second Language Acquisition, Practical Chinese teaching techniques, Chinese traditional arts and talents, test and evaluation of teaching, etc.
Bachelor of International Relations and Affairs
2007 - 2011
PR & Consulting
Social Media strategy
Master's Thesis: Examining the stakeholder relationships in Chinese public relations practice: A case study of LinkedIn China and its sub brand Chitu (Qualitative investigator)
Publications on CAPE
Witnessing the Municipal Election in Brazil for the First Time
A Story of Master Lee---Teaching Kungfu in Brazil for 27 years
My Glorious Day of Teaching Chinese in Brazil
What I Have Learned from A Billionaire
Special contributor for China’s largest and official newspaper---People‘s Daily:
Teaching Carlos Chinese characters
Poems Touch My Heart, Especially When It Is the Mid-Autumn Day
A Stronger Nation Boosts Overseas Youth’s Confidence
Yingying's Teaching in Turkey (read it on Xinhua.com News)
Vibrant Youth in South America (read it on People's Daily)
Featured on Brazilian National TV Channel--AutoEsporte
Speaker of ”What unique life opportunity has the ’cross-cultural world experience given me？“
BYU TV--Li Yingying interviewing President of Ronaldo Academy.
Chinese art & talents (Flutes, operas, paper-cutting, calligraphy, Tachi), social and Latin dance (Salsa), photography, singing, cooking, travelling, reading, learning foreign languages, sports (badminton, basketball, biking, Chinese martial arts), hiking, performing, debating